About
I design purposeful companies. I help create and realise new brands, digital products, and the organisations that bring them to life.
Companies
Over the years I've worked with some incredible people to co-found purpose led organisations:
Guidelines, 2024 - 2025 · The collaborative design tool for interactive brand guides, helping
teams grow brands together.
Raisely, 2014 - 2023 · The global fundraising platform that's helped charities raise over $1B for
the world's most promising causes.
Hireup, 2015 - 2025 · Delivering three million hours of support annually for Australians
with disability, paying over $1B over the last decade to support workers.
Agency, 2005 - 2017 · The design and digital studio from Sydney and New York that served hundreds
nonprofits around the world.
Expanse, 2014 - 2016 · The creative conference for justice and equality.
Initiatives
I'm supporting some excellent founders bringing purpose-driven ideas to life:
Causebase, 2025 · The platform to connect philanthropists with impactful causes.
Inclusively Made, 2024 - 2025 · The industry standard for inclusive film and television production.
Fails
A non-exhaustive list of organisations and projects I've started that didn't work out. More to come:
Goodbye, 2023 · An end of life planning app that I lacked the expertise to run. Nice plan, no follow
through.
Milestone, 2014 - 2018 · Project management software for creative teams. Turns out others built it better.
Relief Team, 2007 · An attempt to fundraise for humanitarian aid with... tshirts. Long story, don't ask.
Projects
Every so often I tinker with online apps and design projects beyond my pay grade. Mostly involving flags:
The Unity Flag
UN Branding Proposal